Input
Åbro Bryggeri, one of the most modern family breweries in Europe, wanted a brand new design concept for a brand new mixed drink named Glow. They were hoping for love from young women and respect from young men (above legal age for drinking of course).
Output
The design for Glow is modern and colourful, clearly flirting with the fashion pack among the target group.
Outcome
The launch was started off in the cross-border markets in the Nordic countries.
Åbro Bryggeri, one of the most modern family breweries in Europe, wanted a brand new design concept for a brand new mixed drink named Glow. They were hoping for love from young women and respect from young men (above legal age for drinking of course).
Output
The design for Glow is modern and colourful, clearly flirting with the fashion pack among the target group.
Outcome
The launch was started off in the cross-border markets in the Nordic countries.
