Åbro Bryggeri, one of the most modern family breweries in Europe, wanted a brand new design concept for a brand new mixed drink named Glow. They were hoping for love from young women and respect from young men (above legal age for drinking of course).
The design for Glow is modern and colourful, clearly flirting with the fashion pack among the target group.
The launch was started off in the cross-border markets in the Nordic countries.

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