Last week Nike launched its Athletics West microsite to honor the original Athletics West Running Club. Founded in the 1970s, it comprised of a dozen runners that trained in Eugene, Oregon under the sponsorship of Blue Ribbon Sports, known simply today as Nike. With their unorthodox methods, the Athletics West would establish the groundwork for track and field performance in America.
Nathan Fox worked with agency Opolis, creating the illustrations for the Athletics West microsite. The illustrations were then animated for the website and the teaser trailer. Fox’s images capture the intensity and passion of the athletes. The full story of the Athletics West can be found here.