Nike: All Together

Kobe Bryant "Not Afraid"

Andre 3000 performs “All Together Now” as a cast of basketball greats come together to celebrate Kobe Bryant’s pursuit of his fifth NBA championship.

Advertising Agency: Wieden+Kennedy, Portland, USA
Creative Directors: Jeff Williams, Alberto Ponte
Copywriter: Caleb Jensen
Art Director: Taylor Twist
Senior Agency Producer: Matt Hunnicutt
Account Team: Alyssa Ramsey
Production: Company Elastic
Director: Angus Wall
Director of Photography: Claudio Miranda
Producer: Suzanne Hargrove
Music: “All Together Now”
Recording: Artist Andre 3000
Athletes: Kobe Bryant, Scottie Pippen, Magic Johnson, Charles Barkley, David Robinson, Moses Malone, Patrick Ewing, Phil Jackson, Lil Penny, Mars Blackmon, John Salley, Pat Riley, Sean Payton, John Stockton, Alonzo Mourning, LeBron James, Lil Dez, Reggie Miller, Spike Lee, Kevin Durant

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