Post-It: Vintage Twitter

“Vintage Twitter. An original that sticks! They are twittastic! We have twittered for 30 years, but in our own way.”

With more than 100 million users worldwide, Twitter has over the recent years not only become a phenomenon, but a widely accepted tool to send short message to each other. Just like when we text each other on the phone, but visible to anyone. Amidst all this, Post-It celebrates 30 years in the business. What initially was considered a failed adhesive turned into maybe the most famous little piece of paper in history. Post-It became the standard for small, short messages and was used both between people and in public spaces, for anyone to see. Vintage Twitter is a loving homage to Twitter, with a reminder that the short message is not a new invention. The box, consisting of 500 Post-It notes (or vintage tweets) and a small pencil, was handed out at Disruptive Code, a conference for web developers in Stockholm, during autumn 2010.

Communications Agency: JMW Kommunikation, Stockholm, Sweden
Creative Director / Copywriter: Joakim Karlsson
Art Director: Jonas Böttiger
Illustrator: Thomas Olsson
Planner: Niclas Strandh
Published: September 2010