Creative Director: Bertrand Pallatin
Copywriter: Gwen Vatin
Art Director: Sophie Montfort
Photographer: Nicolas Descottes
Art buyer: Marine Rolland
For the first time ever, the entire collection is now gathered in Sweden where it will get its permanent home at the new Historical Museum of Wine and Spirits. In 2012, the museum will move into new premises at Djurgården in Stockholm, with the Absolut Art Collection as a new offering to its visitors.
The ABSOLUT Art Collection today compromise more than 800 works in a wide range of media from Andy Warhol, Keith Haring, Kenny Scharf, Helmut Newton, Damien Hirst, Louise Bourgeois, Annie Liebovitz, David Shrigley, Douglas Gordon, Sylvie Fleury, Dan Wolgers, Linn Fernström and hundreds of other artists, designers and photographers.
Last week Nike launched its Athletics West microsite to honor the original Athletics West Running Club. Founded in the 1970s, it comprised of a dozen runners that trained in Eugene, Oregon under the sponsorship of Blue Ribbon Sports, known simply today as Nike. With their unorthodox methods, the Athletics West would establish the groundwork for track and field performance in America.
Nathan Fox worked with agency Opolis, creating the illustrations for the Athletics West microsite. The illustrations were then animated for the website and the teaser trailer. Fox’s images capture the intensity and passion of the athletes. The full story of the Athletics West can be found here.